Beard Brothers Grooming Products
Building a quality hand-made brand, from the ground up, for beard-loving customers. Recyclable content packaging
September 27, 2022
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The McCarthys began beekeeping in 2015 as a way to better connect with a love of the outdoors and to do their small part in supporting pollinators.
What started as a backyard hobby eventually became a business. The demand for local honey allowed them to continue to expand the apiary.
Hilltop Honey is a hive-to-jar beekeeping operation. This means the honey you purchase is produced by their bees and harvested by their hands… ensuring the purest honey of the highest quality.
This honey is raw, unfiltered, and produced locally in Central Illinois. The color and taste that varies by season. To showcase that, we harvest multiple times throughout the year to provide three distinct, seasonal varietals.
We prescribed lighter weight plastic juice bottles to replace the original heavier plastic patterned vessels. Brand differentiators were designed and illustrated to speak specifically to the consumer at point of purchase. By relating information visually, customers can get connected with the brand of honey they desire… quickly.
Beekeepers
Brand Strategy
Brand Identity Design
Packaging Design
User Experience
Illustration
Sustainability Consulting
Ecoenclose
Westrock
The McCarthy’s are passionate about making top-quality honey for people who want local honey.
Reducing materials equals cost saving and opportunities to recycle:
Reach out with any questions… we’re here to help.
Hilltop Honey Co. offers bees and butterflies a place to pollinate and provides customers with honey direct from the beekeeper. We designed brand icons to help consumers see that HH Co. is passionate about pollinators right from the bottle.
Colors, textures and illustrations are all decided at this stage to ensure the brand voice comes through strong and authentically. We design from scratch allowing the true nature of the brand to shine through.
Recyclable Materials:
We’ve already done the leg work, so you don’t have to. We work with trusted vendors in the sustainability industry and pass those materials and methods to your project. Leaving a lasting impact of your brand on the world; while minimizing your impact on the environment.
Building a quality hand-made brand, from the ground up, for beard-loving customers. Recyclable content packaging
Explore the Rootlebox case study on Wild Routed, a lifestyle brand dedicated to fostering connections between nature enthusiasts and sustainable products. Discover how Wild Routed uses strategic brand positioning to resonate with eco-conscious consumers, promoting a deeper engagement with nature while emphasizing sustainability in every aspect of their business. This case study delves into the tactics and outcomes of aligning brand values with customer expectations, demonstrating how a focused mission can create a thriving community of like-minded individuals and drive positive environmental impact.
Creating a clean and earthy appearance, with high quality and functional packaging, using sustainable sources.
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